Uniqueness Mastery Home Study - Sean D'Souza

Quote:You will learn

How to drive home a uniqueness factor to your clients without a big budget.
How to make the uniqueness brief, when needed. Or expand it when needed. And when to use the expanded or the brief version for maximum impact.
How to make your uniqueness look 'natural' and not forced. A forced uniqueness feels yucky and artificial.
Why wrestling with uniqueness for weeks or months on end is a waste of good time and energy. Learn how to quickly get to uniqueness in a matter of days.
Why most testimonials fall apart. How to create testimonials with specific questioning tactics. You'll learn to create testimonials that sell your product/service without you lifting a finger.
How to create uniqueness that stands the test of time. It's easy to pick a uniqueness that may lose its power. Learn how to pick one that won't fade away easily.
How to prevent your uniqueness from being copied by a competitor. If you don't fashion a robust uniqueness, what's to stop your competition from stepping in and using it themselves?

Here's the outline of what you'll learn in the course:

Uniqueness Lessons

Session 1:

The Critical Importance of Uniqueness
The Importance of Listing Features in Uniqueness
The Systematic Way To Choose From The List
Three Core Methods of Getting To Uniqueness
How to Choose The Right Uniqueness: The David Attenborough Method

Session 2:

The Importance of Enthusiasm When Describing Uniqueness
How To Create Simple and Expanded Uniqueness
A Deeper Dive Into the DNA of Uniqueness (And Why DNA matters)
Understanding how to get to DNA with adjectives
The Role of Features in Uniqueness
How To Create a Uniqueness Filter
The 3 Critical Mistakes With Expanding and Condensing (And How To Fix Them)

Session 3:

How to use uniqueness in presentations, sales pitches and sales pages.
Umbrella Uniqueness vs. Individual Products
Finding Uniqueness from Testimonials
The role of hero and supporting cast in uniqueness
First and second level uniqueness: And the importance of branding

Session 4:

How to get the word out
Personal Uniqueness: Is it important?
Relationship between uniqueness and other elements of marketing
Taking on the 800 pound gorilla: Taking on Market Leaders
Cannibalisation Of Your Own Product/Service

Session 5:

The Importance of Supporting Media: Audio, Video, Images, Cartoons
How To Get Uniqueness From A target profile interview
Why Uniqueness Can't Guarantee Success: Case Studies
Demonstrating Uniqueness
Waffly Language

Session 6:

Why You Need To Avoid Writing "Copy" When Creating Uniqueness
Sacrifice and Slaughter: Why It's Important
The Importance of the Mundane And Seemingly Uninteresting.
How Uniqueness Plays A Role In Creating Yummy Bonuses

And this isn't counting the additional bonuses. Now these bonuses aren't some stupid add-ons. They're specifically designed by me, and they're designed to take your understanding of uniqueness even further. But you'll find out for yourself anyway.

As mentioned before: This course is designed not as an info-dump, but true methods of learning, such as layering, and repetition are involved. Plus various media such as audio, text, checklist, etc. And so that the learning experience translates into better understanding, which in turn leads to better implementation.